Home› Social & video› Social Image Size Guide
Social Image Size Guide
Current image dimensions for every major platform.
| Placement | Pixels | Ratio | Notes |
|---|---|---|---|
| Profile picture | 170 × 170 | 1:1 | Shows as a circle on most surfaces. Keep faces and logos centred. |
| Cover photo | 851 × 315 | 851:315 | Cropped on mobile to roughly 640 × 360. Keep text inside the middle. |
| Shared link image | 1200 × 630 | 40:21 | Pulled from og:image. Under 8 MB. |
| Feed post (square) | 1080 × 1080 | 1:1 | Best for carousels and quote cards. |
| Story / Reel | 1080 × 1920 | 9:16 | Keep captions away from the top and bottom 250 pixels. |
| Placement | Pixels | Ratio | Notes |
|---|---|---|---|
| Profile picture | 320 × 320 | 1:1 | Displayed as a circle at 110 pixels. |
| Square post | 1080 × 1080 | 1:1 | The safest default for the grid. |
| Portrait post | 1080 × 1350 | 4:5 | Takes the most vertical space in the feed. |
| Landscape post | 1080 × 566 | 540:283 | Smallest footprint. Use sparingly. |
| Story / Reel | 1080 × 1920 | 9:16 | Interface covers the top and bottom 250 pixels. |
X (Twitter)
| Placement | Pixels | Ratio | Notes |
|---|---|---|---|
| Profile picture | 400 × 400 | 1:1 | Circular crop. |
| Header image | 1500 × 500 | 3:1 | Bottom left is covered by the avatar. |
| Summary large image card | 1200 × 628 | 300:157 | Set with twitter:image. |
| In-feed image | 1600 × 900 | 16:9 | Cropped to 16:9 in the timeline. |
| Placement | Pixels | Ratio | Notes |
|---|---|---|---|
| Profile picture | 400 × 400 | 1:1 | Circular crop, up to 8 MB. |
| Personal background | 1584 × 396 | 4:1 | Heavily cropped on mobile. |
| Company logo | 300 × 300 | 1:1 | Square, used across the platform. |
| Company cover | 1128 × 191 | 1128:191 | Very short. Avoid small text. |
| Shared link image | 1200 × 627 | 400:209 | Pulled from og:image. |
YouTube
| Placement | Pixels | Ratio | Notes |
|---|---|---|---|
| Channel icon | 800 × 800 | 1:1 | Circular crop. |
| Channel banner | 2560 × 1440 | 16:9 | Only the centre 1546 × 423 shows on every device. |
| Video thumbnail | 1280 × 720 | 16:9 | Under 2 MB, 16:9, JPG or PNG. |
| Shorts cover | 1080 × 1920 | 9:16 | Vertical 9:16. |
TikTok
| Placement | Pixels | Ratio | Notes |
|---|---|---|---|
| Profile picture | 200 × 200 | 1:1 | Circular crop. |
| Video | 1080 × 1920 | 9:16 | Vertical 9:16. Keep text out of the right edge where buttons sit. |
| Placement | Pixels | Ratio | Notes |
|---|---|---|---|
| Profile picture | 280 × 280 | 1:1 | Circular crop. |
| Standard pin | 1000 × 1500 | 2:3 | 2:3 is the ratio Pinterest favours. |
| Square pin | 1000 × 1000 | 1:1 | Works for infographic crops. |
Export at twice the listed size. Every platform serves these images to retina screens, so a 1280 × 720 thumbnail exported at 2560 × 1440 and compressed to around 200 KB will look sharper than one exported at exactly the stated pixels.
About the Social Image Size Guide
A current reference for image dimensions across the platforms that matter, with the safe areas marked — the regions where a profile picture or interface overlay will cover your artwork.
The recurring mistake is designing one image and posting it everywhere. A 1200×630 link preview cropped to a square for Instagram loses the ends of the headline; a banner sized for a desktop profile gets cropped at both sides on a phone.
Keep the essential text inside the safe area and always check the mobile crop, since that is where most of the audience is. Platforms change these specifications without announcement, so confirm against the live platform before a large design run.
Common questions
Why does my profile image look cropped strangely on mobile?
Platforms apply different safe-area crops depending on device size. Content placed outside the marked safe area in this tool's reference sizes risks being cut off, especially on phones.
Can one image work for every platform?
Rarely well. A 1200×630 link-preview image cropped to a square for Instagram usually loses the ends of any text; design or crop separately for each platform's actual aspect ratio.
How often do platforms change these dimensions?
Fairly often, and usually without formal announcement. Treat the sizes here as a current reference and double-check against the live platform before a large print or design run.