Title tag length: why character counts lie, and what to measure instead
Google truncates titles by pixel width, not character count. Here is how to write titles that survive the cut on both desktop and mobile.
Home›Guides
Guides
Longer explanations of the problems the tools solve. Written for people who have to fix the thing, not present a slide about it.
Redirect chains: how they form, what they cost, and how to find them
Every extra hop in a redirect chain adds latency and dilutes the signal. Here is how chains accumulate during migrations and how to flatten them.
XML sitemaps: what belongs in one, and what quietly breaks them
A sitemap is a list of canonical URLs you want indexed. Most sitemaps fail because they list something else. Here are the rules that matter.
Keyword research with no budget: what autocomplete tells you that volume data does not
Search volume is the least useful number in keyword research. Autocomplete data is free, current, and better at revealing intent.