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AdSense Revenue Calculator
Project earnings from pageviews, CTR and CPC.
About the AdSense Revenue Calculator
Estimates display-ad revenue from pageviews, click-through rate and cost per click, and shows how the result moves when each input changes.
The output is arithmetic, not a forecast. Real earnings depend on your niche, your audience's country, the season, ad placement and how much of your traffic arrives with commercial intent — variation that easily spans an order of magnitude between two sites with identical pageviews.
Use it to sanity-check a plan rather than to set expectations. If a projection only works at a click-through rate well above what display advertising normally delivers, the plan needs a second revenue line rather than more optimism.
Common questions
Why might my real AdSense earnings differ a lot from this estimate?
Real earnings depend heavily on niche, visitor country, seasonality, ad placement and how much of your traffic has commercial intent — factors that can easily shift results by an order of magnitude versus a simple pageviews × CTR × CPC estimate.
What's a realistic display-ad CTR to plan around?
It varies enormously by niche and placement, typically well under 2%. If a projection only balances at an unusually high CTR, treat that as a warning sign rather than a plan.
Should I rely on this for a business plan?
Use it to sanity-check assumptions, not as a revenue forecast. Any plan that only works with optimistic inputs needs a second revenue stream, not just more optimistic numbers.